You can choose a cheap affordable web hosting provider provided that you are not setting up a website that requires heavy usage of resources like CPU time, storage space or network bandwidth. Do look at the Terms Of Service with the Hosting provider. The Terms Of Service is usually located at the bottom of the web page.
It is much simpler to set up the server to handle anonymous FTP and SSL encryption if the server has got a dedicated IP address. And this is possible in case of dedicated web hosting only. Well, it is possible however it is much more difficult in the case of Shared Web Hosting UK. Hence, one can make a choice her as well.
The availability of the network provides the uptime for the website. Usually, this network is located in data centers with powerful internet connection. Therefore, it will provide stable network for the websites to assure that the Shared Web Hosting UK hosted are working perfectly fine. For the servers to be located in the data center, we called it the network uptime.
I have recently shared a customer's nightmare with a supposedly reputable domain registrar. All they wanted was their domain pointing to a different DNS server (the server that tells the internet where your website is), a simple request, they received no response from any of their emails. I didn't like their silence and suggested we actually move the domain to my registrar instead, more emails sent, more silence, weeks of it!
Which all brings me back to what is Affordable Web Hosting? I have my pages hosted at GVO and I pay a higher monthly cost than if I used certain other cheaper hosts.
Forget Testimonials at the host's page. Although we also have them and what is written are true opinions, no doubt, you have to see for yourself if the company is as reliable as it claims. Just contact them and ask for information you will need to know. "Where is their data center located?", "What happens if I exceed a bandwidth limit?", "Do you provide basic help with scripting?", "Am I going to have full control over my domain and if not do you register the domain at customer's name?" etc. Ask any question that might affect on your online business.
There are MANY web hosting companies on the web fighting for your business. Make sure to research these companies. Although there are many GREAT companies out there that will make your experience extremely easy, there are also those that are saying what they know you want to hear in order to cheat you out of your money. You need a company that's going to offer you what you need, but will also be reliable at the end of the day.